Tracking Gateway API
A high-performance server-side tracking gateway that handles real-time event ingestion at scale and supports full tracking event formats for GA4, Meta, and TikTok.
Overview
A high-performance, lightweight, and completely stateless Server-Side Tracking Gateway built in Go. It handles real-time event ingestion at scale (120k+ RPM) and supports full tracking event formats for GA4, Meta, and TikTok. The system features a deduplication engine to prevent duplicate tracking and supports Server-Side Tagging for privacy compliance.
The Problem
Many businesses struggle with maintaining data privacy while still needing accurate marketing analytics. Traditional client-side tracking is vulnerable to ad blockers and privacy regulations like GDPR and CCPA, leading to data loss and compliance risks. Additionally, collecting and routing data to multiple platforms (GA4, Meta, TikTok) requires complex, fragile client-side implementations that are difficult to maintain and debug.
The Solution
A high-performance, lightweight, and completely stateless Server-Side Tracking Gateway built in Go. It handles real-time event ingestion at scale (120k+ RPM) and supports full tracking event formats for GA4, Meta, and TikTok. The system features a deduplication engine to prevent duplicate tracking and supports Server-Side Tagging for privacy compliance.
Technologies
Key Highlights
- Real-time event ingestion at scale (120k+ RPM)
- Stateless architecture with Redis for coordination
- Full support for GA4, Meta, and TikTok tracking events
- Deduplication Engine to prevent duplicate tracking